I, too, could not understand Miele risking it's good name by entering into the low end market to artificially increase sales.
But then I am not one of the avaricious stakeholders of Miele Corp seeking to rape profits in this disastrous doomed from the start Globalization Economy model that has plunged our world into the sorry state it is now in...until I delved into the situation a mite bit deeper
"Review - Miele S2 Series Econo Line Canister Vacuums
The Miele S2 Economy line offers many features found in the S6 & S5 series units at an economical price point meant to attract those looking for an entry level vacuum cleaner. Missing from the
Miele S2 Contour, Miele S2 Momentum and Miele S2 Continuum are the sealed body and bag compartments. This is vital to ensuring true sealed HEPA filtration which cannot be offered on the S2 models. The Miele S6 and Miele S5 canister models also offer more robust plastics to ensure durability and performance."
This last statement pretty much asserts that Miele believes - and trusts - that the bumperless thin plastic carcases will fail quickly and perhaps they believe that this will drive the majority of owners to upgrade? I don't think so...
It would not surprise me to learn that Miele has sub-contracted the manufacture of the S2 to the PRC.
A long standing, successful and well-respected Vacuum Cleaner Dealership in London Ontario Canada is McHardy Vacuum; they pull no punches comparing the S2 to the rest of the Miele line-up.
Entry level? The S2 Contour retails for $499.99 at Sears Canada while Costco has it listed at $399.
Canadian Tire has the S2 Momentum for $599.99 while Future Shop will sell you either the Contour or the Momentum for the above prices.
From a quick Canadian survey it would appear that the S2 is not available at Miele vacuum Shops but being dumped at the Big Box stores here.
I smack my forehead at the gullibility of the uneducated consumer.
I also noticed that in Canada the Dealership's Contour and Momentum models are in fact the superior S4. Some hapless folks will be confused by the same model names and flock to the Big Box for a perceived 'deal'. McHardy does indeed guarantee to match any other price but since they don't sell the S2...well, Miele is doing legitimate shops a dis-service duplicating the model name on two decidedly different quality machines. Meile Canada will say it is not competeing with Vacuum Shops but they are engaging in deception through mis-direction.
This blog comment pretty much sums up the important differences -
"needs to be a simple, reliable work horse,store compactly, do its job well. would like on-board storage. do not want electric wand/telescope. will buy parquet floor attachment. <span id="cleanprint_content"> </span>
miele- s2 Olympus- cheapest, lightest while using the largest bag. i really thought this was a perfect first vacuum but it lacks on-board storage and does not store upright/compactly. made in china? skimped on finish and uses lesser quality attachments, uses the largest bag but is it able to fill it up within the compact canister?
s5 ariel or pisces- basic s5 models. hepa filter, non electric wand, uses largest bag and stores compactly. finish and quality of materials is better than the s2 class, but is it more than $200 better quality/materials vs the olympus?
skipping the s4 group b/c they use a smaller bag but is midsize?
The Public at large is not as universally stoopid as Miele could hope!
Dave
http://www.mchardyvac.com/brands/Miele.html
