It might have looked more impressive but Electrolux Marketing chose to show the concurrently available bare sleek machine tossing out a bag. That was the focus of this expensive advert. The ad dates from 1954 and the coloured plastic inserts were no longer available.
Resides the Companion was an up sale option.
I don't believe I've seen a color print ad for the first LX other than the 1952/53 Owners Manual.
Remember also that this double page print add was for the second edition LX with plain stainless steel trim plates, another bean counter directive in exchange for the dial, I'm sure.
Dial-less LXs are the hardest to find because of Electrolux's diligence in hunting them down and fitting the dial.
The model LX Model 60 was introduced in 1952, the plain side LX appeared new in 1954 with the control dial (which was widely retrofitted to the early models, and the LXI was introduced in 1955 with wheels on the runners, a newly designed rug nozzle that was partly made of blue plastic, and the very last of the LXIs had blue-plastic dusting brushes and upholstery nozzles. The LXI was produced for less than a year as the lightweight Model E came online with the same new tools and the combo upholstery/dusting brush.
That's what the decades of research tells me and that's good enough for me.
I simply cannot call a 2nd generation LX a model 61 LXI - it's not stamped under the strap handle trim piece plates of either of my 3 nor have I seen the stamping on anyone else's unless they are genuine 1955 LXIs...
Dave
(My apologies for hijacking the original Lux model 30/XXX tools thread but after Crevicetool's contribution it seemed fitting to do so. I had no idea it was going to gallop to such length for what should have been a separate LX/LXI thread.)
This is the Service Technician's Kit for adjusting the first version dial-less LX in the customer's home or on the bench. It requires the unbolting of the pneumatic unit with the door attached. 3 bolts, iirc.
The 14 page illustrated booklet is excruciatingly comprehensive.
[this post was last edited: 1/19/2013-01:31]
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