Hoover Flight Promotion

[scottg]

Hi All!

This popped up in my feed today. Being from the US, I don’t think that I was aware of this promotion. Really interesting if you’re not familiar with the promo..

Scott


https://thehustle.co/the-worst-sales-promotion-in-history/

 

[kirbyclassiciii]

scottg

That "Free Flights" promotion proved to be Hoover UK's undoing... it caused this subsidiary to lose so much money that the rights to the Hoover name outside of the US/Canada wound up being sold to a company called Candy.

~Ben

 

[gottahaveahoove]

yes. Heads ROLLED

over this. IT WAS A SHAME!

 

[rowdy141]

It was intended to promote the high-end, top-of-the-range, expensive Hoovers only. You needed to spend a minimum amount to qualify for Free-Flights.

The vacuum shop I was browsing at that time, said they'd add whatever amount I needed to the listed Retail Price of any model, so I'd qualify for free flights.

People already intending to fly to America on holiday, were snapping-up Hoovers, saving a fortune on flights they already wanted, and getting a new Hoover, or six!