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I've always felt the revolutionary DAM design owes a bit to the revolutionary Singer upright designed by Raymond Loewy which preceded it. And perhaps he was inspired by the sideways motors in the newly designed power nozzles for canisters by Whirlpool and Lewyt. The brilliant idea of turning the motor sideways really gave birth to better upright designs, especially the Hoover DAM (neat pun on the great hydroelectric project, no?)