It is an interesting article. But, here in Europe, their Ninja products are pretty poor. There is no way they can outstock or even sit their products to the likes of Kenwood, Magimix and other brands. Only way that Ninja would be able to offer something different is pricing but then if its cheap Chinese junk, it 'aint going to outlast the likes of Waring or the Vita Mix type commercial blenders, or Kitchenaid etc.
