In the US
Same thing happened here in the US. The US versions were owned and made by Eureka after the buyout of the name from the US company. That became Aerus which still builds the same US product ....Then the Eureka Electrolux machines were sold but suddenly have vanished in the US. I think the last time I saw one in a store was 3 or 4 years ago in 2016 or 2017. I don’t know though, perhaps they killed the brand because the Eureka made machine many US customers felt were inferior to the old US built Electrolux, now Aerus machines and didn’t know of the name change to Aerus and people tried the Eureka Electrolux machines and may have been generally disappointed moving on to Shark or Dyson which dominate the US market. Perhaps the Swedish company has bought the rights to use the name worldwide after much confusion. They were the first to have it and perhaps just wanted to keep it? People associate a product name with one company not multiple. It seemed to grow into multiples over time as they branched out worldwide and sold off the name in other countries, hence the rise of the Us US version in the 30s through 50s which stemmed out on its own in the 50s and everything including all product development went independent and different versions were then developed all over with different levels of quality morphing differently over the last 70 years. I have observed however that the former US Electrolux company now Aerus, which was originally the Swedish company, has entered into some sort of partnership with the Swedish company. The top of the line canister model sold here is the same as the canister sold in Sweden and I believe it’s made in Europe, however it uses the US Aerus made hose and attachments rather than the Swedish company’s product attachments. It’s all very convoluted if you ask me. Personally I don’t think Eureka’s involvement with the name did much of any good to the brand name as far as quality goes. They seemed to just make Eureka twins with the Electrolux name in them and they didn’t measure up to either the Swedish company’s or American company’s quality or service level.
I hate that the US company gave in to the sale of the name because it was not highly publicized and if you ask the average person if they know what an Aerus is vs and Electrolux they will know the Electrolux name but be clueless about the Aerus name unless they had an American Electrolux at the time of the name change and frequented the service stores for bags and other parts and then learned of the new name. But there are so many owners of the US Electrolux branded product that didn’t need service and bought generic bags and door to door sales stopped as well so when these people try to look for service, they think it’s simply vanished as they do not know to search for Aerus. Aerus has maintained some rights to use the Electrolux name to refer to the previous products but they never highly publicized the name change. A grave mistake they made here in the US I think. This is likely the same reason you are having the same problem there. Likely a name change and they didn’t publicize it enough to the most important people...consumers who want the product.
Jon
