It looks great. I dont feel its worth such the expensive price tag but I guess that's only my opinion, I wouldn't buy one! Having got the DC16 nearly 5 years ago and spening £100 on it. I have to say its great having a handheld to use in the week in-between using the 'bigger' Dyson DC24 vacuum.
I just go over the carpet upstairs and sometimes in the living room.
The DC35 with the motorised brush roll must really help clean up a treat for pet owners and people with houses that get very dirty.