Parwaz - I am wondering how you mean that the DC14 is better than the DC04 in every way?
The DC14 is an OK vac, and ironed out the few flaws the DC07 had, in that it was quieter to use due to the cyclones now being inverted and muffled inside the cyclone housing, and not subject to clogging like the earlier DC07, but it was in fact less powerful than the DC07 in that it employed the use of a large debris channel in the front of the head and therefore lost some of the powerful "cling" to the carpet that the DC07 had.
The DC04 was a very reliable vac that was built well and also lasted my parents over 10 years (They had the grey and green clutchless model). What made them get rid in the end was that simply the floor head developed a broken sole plate assembly that I could have repaired for them, but they bought a Hoover Turbo-power4 at my recommendation which is just as good as a DC14, but for a third the price. My father also agreed that latest Dysons are now grossly overpriced machines in comparison to similar specced models made by other companies.
Dyson is rapidly losing his old customer bas because he has simply become to expensive.
In the early days, up to 2007, people had more money - they bought everything on credit and felt good about life, but after the US credit crash in 2008 which had a knock on effect on the UK and most of the rest of the developed world, people had a financial shock, and now many just cannot afford to pay what Dyson demands for his poor quality vacs.
Gimmicks still appeal to some, who must have the latest in technology, but people are now a little more careful about spending so much money on a product which is generally no more long lasting or reliable than a £150 Vax, or HooverCandy machine of the similar spec (ie, Multi-Cyclonic such as the Airvolution or Turbopower 4, or the Mach Air range).
With Vax offering a 6 year warranty on their higher spec vacs and selling them often at much reduced prices (through Argos) its clear who sells more vacs nowadays by looking at the amount of sales Vax achieves compared to those of Dysons.
Dyson's bubble has burst I'm afraid and he is just not helping his company by charging the prices that he does.
If he still made his vacs in the UK, it may well be different.
Imaging the uproar if Kirby decided to move production of the next Kirby model to China or Malaysia? How would the Americans feel about that? How many Americans would still feel like paying the very high price for a Kirby then?
