Anytime. It's stretching my memory here, but it was at the time of all the acquisitions , many, too many companies, tight money, Chevy not in the fold yet, president of GM ousted. I think " Boss " Ket Kettering from Delco and later?? ran National Cash register, where he came up with idea of a small motor, high torque to use as a starter motor for Cadillac . Or pretty close to that.He referred to that company as" The Cash"