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Interesting information on Penncrest.  Its too bad they retired the brand name.  It would seem to me that they would have wanted to continue to build on the familiarity of it after 20 years. 


Incidentally, the corresponding Penney's wordmark with the stylized "shoehorn" 'P' was used by the company from 1963 to 1971.  Prior to that time the wordmark used Futura-like capital letters "J. C. Penney Co."; from 1971-2011 and currently it used bicameral Helvetica "JC Penney" letters, and the past few years was known simply as "jcp" (red square logo with lowercase letters).


Regarding the Penncrest brand, I located this information on http://www.trademarkia.com/penncrest-72193404.html, so if I'm reading this correctly it appears that the Penncrest label was used from 1965 to 1985. 



On Wednesday, May 13, 1964, a U.S. federal trademark registration was filed for PENNCREST by J. C. PENNEY COMPANY, . The USPTO has given the PENNCREST trademark serial number of 72193404. The current federal status of this trademark filing is EXPIRED. The correspondent listed for PENNCREST is ? of *****, *****, ***** ***** . The PENNCREST trademark is filed in the category of Houseware and Glass Products . The description provided to the USPTO for PENNCREST is ELECTRIC MIXERS, BLENDERS, ICE CRUSHERS, IRONS, TOASTERS, OVEN BROILERS, COOKER-FRYERS, WAFFLE BAKER-SANDWICHGRILL COMBINATION, AND CAN OPENER-KNIFE SHARPENER COMBINATIONS.

Word Mark:    PENNCREST

Status/

Status Date:   

EXPIRED

7/20/1985

Serial Number:    72193404

Filing Date:    5/13/1964

Registration Number:    0788427

Registration Date:    4/20/1965

Goods and Services:    ELECTRIC MIXERS, BLENDERS, ICE CRUSHERS, IRONS, TOASTERS, OVEN BROILERS, COOKER-FRYERS, WAFFLE BAKER-SANDWICHGRILL COMBINATION, AND CAN OPENER-KNIFE SHARPENER COMBINATIONS

Mark Description:    NOT AVAILABLE

Type Of Mark:    TradeMark

Published For Opposition Date:    N/A

Last Applicant/Owner:    J. C. PENNEY COMPANY

Why is this contact information displayed?

Mark Drawing Code:    Typeset (Words/letter/Number)

Design Search:    (NO DATA)

Register Type:    Principal

Disclaimer:     (NOT AVAILABLE)

Correspondent:   



______________


Early Penncrest Logo (with checkmark next to the 'P' and serifed letters):


[ATTACH=full]65361[/ATTACH]


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