1987 Royal Brochure from John Lucia (portable)

[kirbyclassiciii]

From the House of John Lucia (aka portable), I present to you, this 1987 Royal brochure! Date on back is June 1986.

Since these were sent by him as PDF files, I used Zamzar to convert them to JPEG files.

Here is the front cover. It is a recycled photo of the 1980 line-up which features as uprights models 153, 602, 801, 880, 611 and 608; the canister 231 and Pony 401 (the latter seen with the 597 power nozzle); and the Prince 501. Note that the 611's bag has the same sky blue color as the bags for models 153, 602 and 880.

Also shown on the front cover is a testimonial by Ben Witsell, an employee of the MGM Grand Hotel at the time this brochure was printed. His company used Royal vacuums since 1973, the year that the MGM Grand Hotel first opened for business.

~Ben

 

[kirbyclassiciii]

Pages 2 and 3

Pages 2 and 3 - Household Vacuum Cleaners.

Products shown are:

Model 801
*Revolving Brush
*All-metal
*4.5 amp motor
*25 ft. power cord
*Headlight
*Zipper bag, top-fill disposable inserts
*2 year warranty

Model 503 - Dirt Devil Plus Hand Vac
*Revolving Brush
*High-impact ABS plastic
*Powerful (2.2 amp) motor
*Extra long power cord
*6 pc. attachment kit
*1 year warranty
*2 qt. shake-out dust bag (washable)
*6-1/2" nozzle
*Edge cleaning

Model 880 - DELUXE
*Revolving Brush
*All-metal
*5.4 amp motor
*35 ft. power cord
*Headlight
*Deodorizing Chamber
*Zipper bag, top-fill disposable inserts
*5 year warranty

 

[kirbyclassiciii]

Page 4

Page 4 - the canister and Power Tank

Model 231
(Also available for commercial use as model 3-231; has a 3-wire cord and plug assembly, and meets OSHA requirements)
*All-metal
*8.0 amp motor
*25 ft. power cord
*Easy swivel top turns 180 degrees
*2 year warranty
*Triple filter system
*Attachments

Model 407 - POWER TANK
*All-metal
*11.0 amp motor
*4.0 peak horsepower
*2 year warranty
*Triple filter system
*Tool caddy
*Attachments

 

[kirbyclassiciii]

Final Pages - The Commercial Stuff

Pages 5 and 6 - with the Commercial Stuff

Model 3-501 - PRINCE
*Revolving Brush
*All-metal
*1.8 amp motor
*25 ft. power cord
*6 pc. attachment kit
*2 year warranty (household)
*1 year warranty (commercial)
*2 qt. shake out dust bag
*6-1/2" nozzle
*Edge cleaning
*Wall bracket

Model 611
(Touted as Royal's most popular commercial model)
*Revolving Brush
*All-metal
*5.4 amp motor
*35 or 50 ft. 3-wire cord
*Top-fill shake-out bag or zipper bag with top-fill disposable inserts
*1 year warranty

Model 608
*Revolving Brush
*All-metal
*5.4 amp motor
*35 or 50 ft. 3-wire cord
*Headlight
*Shake-out bag or zipper bag with top-fill disposable inserts
*1 year warranty

Model 618
*Revolving Brush
*All-metal
*6.0 amp motor
*35 or 50 ft. 3-wire cord
*Top-fill shake out cloth bag or zipper bag with top-fill disposable inserts
*18" nozzle
*1 year warranty

Again, I must say that the 611's blanked-out headlight space looks weird.

 

[red_october]

That's awesome.
My grandmother had a little "Dirt Devil" hand vac and it came with a similar brochure; I remember it had a big B&W photo of the whole Royal lineup, and one of them was a big commercial unit that looked like a shop-vac. Got any info on that beast?